Bacardi Limited is one of the largest privately held, family-owned spirits companies in the world.

Founded in Cuba in 1862 by the Catalan businessman Facund Bacardí i Massó and family-owned for seven generations, Bacardi Limited employs more than 7.000 people with sales in approximately 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

The video you can watch at the top is an interactive audiovisual strategy that Ganxoo Media produced to present, to media and influencers, the first “Bacardí Innovation LAB” event. Bacardí carried out this event in collaboration with chef Albert Adrià.