Interactive videos are audiovisual content that allow viewers to actively participate in the narrative or make decisions that affect the course of the story. This interactivity can take several forms: clicking on screen elements, answering questions, choosing narrative paths or even influencing the development of the plot. Unlike conventional videos where the viewer is a mere observer, interactive videos allow users to take an active role and personalize their experience, something that helps increase engagement and retention. As corporate videos, interactives also bring other benefits: data collection, lead generation, increased conversion, immersive brand experience and versatility in HR, communication, marketing and sales strategies of the company.