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Interactive videos.

Interactive videos are audiovisual content that allow viewers to actively participate in the narrative or make decisions that affect the course of the story. This interactivity can take several forms: clicking on screen elements, answering questions, choosing narrative paths or even influencing the development of the plot. Unlike conventional videos where the viewer is a mere observer, interactive videos allow users to take an active role and personalize their experience, something that helps increase engagement and retention. As corporate videos, interactives also bring other benefits: data collection, lead generation, increased conversion, immersive brand experience and versatility in HR, communication, marketing and sales strategies of the company.

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