Audiovisual content that serves as a guide to potential customers who are considering purchasing a company's product or service. These types of reports make it easier for the public to clearly identify the value of a product or service, something that transcends the promises that the company can make. This helps resolve the doubts that a potential customer may have before making a purchase decision, increases the credibility and reliability of the company's sales pitch by putting the user at the center of the discourse, communicates the values and benefits of the product or service in the real application, shows the positive experience of customers who have already made the purchase decision and multiplies the effectiveness of the commercial message, among other advantages.