Mattel

Mattel, Inc. is an American multinational toy manufacturing company with presence in 40 countries and territories and sells products in more than 150 countries. The company is the world’s second largest toy maker in terms of revenue.

Founded in 1945 with headquarters in California (USA), the products and brands that Mattel produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels, Matchbox, Masters of the Universe, American Girl, Thomas & Friends, and WWE.

The video you can watch at the top is part of an audiovisual strategy with influencers about the UNO card game and its spin-off, the DOS card game. UNO was developed in 1971 and acquired by Mattel in 1992.