Leroy Merlin

Leroy Merlin is a French headquartered home improvement and gardening retailer serving several countries in Europe, Asia, South America, and Africa. Leroy Merlin stores are large centres (9.000 m2 on average) providing self-service and sales assisted services. Its business is centred on six main sectors: DIY, building, gardening, sanitary equipment, renewable energy, and interior decoration.

The sample video is part of the audiovisual employer branding strategy produced for Leroy Merlin. Its aim is to value Leroy Merlin’s FP Dual program for study centres, education administrations, etc.

The company also aims to attract students to practice in any section of Leroy Merlin stores in Spain, so that they can combine this activity with any type of professional training related to the company’s activity.

FP Dual is a form of vocational training in Spain that combines teaching at the school with learning in the company.