The aim of this audiovisual employer branding strategy is to value Leroy Merlin’s FP Dual program for study centres, education administrations, etc.

The company also aims to attract students to practice in any section of Leroy Merlin stores in Spain, so that they can combine this activity with any type of professional training related to the company’s activity.

FP Dual is a form of vocational training in Spain that combines teaching at the school with learning in the company.