Audiovisual strategy that aims to persuade potential customers to purchase a company's products or services. The execution we propose from Ganxo Media is rooted in effective communication that creates an emotional bond and demonstrates the value of the product or service. In this sense interactive videos are particularly useful, providing a more personalized and impactful experience where the user actively participates with the sales material. This can lead to better information retention and an increase in the likelihood that the customer will make a purchase decision.